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New PlastiKote Champions Innovation

24/02/2011

The Valspar Corporation has unveiled NEW PlastiKote in the UK to coincide with the launch of Outdoor, an innovative new product range, and the re-launch of its Effects range. More product developments are promised in the coming months as PlastiKote, the number one spray paint brand, champions the growing specialist paints sector.

Developed to emphasise the width of its product range, the new PlastiKote branding reflects the decorative/functional mix of its category offering. Supported by a simplified brand proposition, the sleek new image is uncompromisingly bold, professional and contemporary. New PlastiKote reinforces its promise to provide The Perfect Finish every time.

"At PlastiKote, The Perfect Finish is our business", said Daniel Fox, PlastiKote's European Brand Manager. "Our products are second to none when it comes to quality and performance, but our commitment to excellence doesn't stop there. We have just launched an innovative new outdoor décor range that combines fabulous colours and finishes with anti-rust and all-weather protection. We are also re-launching our Effects range with a contemporary fresh image, available in new colours and finishes, to inspire younger consumers."

"Our customers expect the best and the best is what we are committed to deliver," said Mike Watson, Valspar's Global Managing Director-Aerosol. "As part of the Valspar Corporation, new PlastiKote benefits from the global footprint and research and development capabilities of one of the world's leading coatings manufacturers."

For more information on new PlastiKote, Outdoor, and the Effects range, ring 01223 836400 or sales.cambridge@valspareurope.com.

 
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